Take Me To The Edge

Grant Plotkin

The world we live in today feels more interconnected than ever, yet why are millennials considered the loneliest generation of all time? Maybe it’s the constant visibility into how others are living their lives. Maybe it’s the over-dependence on technology instead of forming human relationships offline. No matter how you slice it, consumers are tired of shallow artificiality, instead longing for depth — in people and experiences.

Creating emotional impact is no easy feat. The blank canvas of a physical space must be transformed to allow for a journey of self-discovery. Embarking on this bold mission requires one to strip away the devices and break through the emotional barrier. This is The Edge.

A destination. A mindset. A feeling.

Through a series of verticals, guests venture on a journey to cleanse the mind and rejuvenate the soul. The Edge leads with a philosophy rooted in reflection — reinforced by our chrome metallic color scheme. Sometimes we need a place to remind us of the pureness of living, to recalibrate our emotional GPS, and to show us the beauty in belonging. The things that dare us to prevail are often the same traits that bring us together.

The power of sound, imagery, text, and human spirit are joined together in harmony to evoke a new perspective. Curating a fresh experience that leaves guests feeling fulfilled requires an understanding of what makes people tick. By taking the pulse of society and creating a new medium for design, we begin exploring with purpose.

The Edge rejects the status quo and exemplifies innovation in the truest form. Upon entry, all digital devices are displaced until the end of one’s journey. This initial action is akin to all moments while at The Edge — delivering the element of surprise, challenging through vulnerability, and fostering human connection.

Continually aspiring to create epic moments that invigorate and ignite the creativity in all of us, and built on the belief that the human bond is strongest when activated, The Edge initiates all five senses. Elevating the conversation. Culminating in the ultimate social experience.

The best is yet to come. #ONTHEEDGE