#MentorSpotlight || Meet Mordecai Holtz

“Marketers ruin everything by selling on platforms that are meant to be social. People buy from people. Social means being real, not always selling.”


Mordecai Holtz was born and raised in NY, but has a deep love for Israel and spent every summer he could here, specifically in Jerusalem. When he and his wife made aliyah in 2003, he started off working in the nonprofit sector for leadership training programs and organizations such as Birthright.

A new social platform called Facebook was becoming popular at the time, and through it, Mordecai discovered a passion for marketing and social engagement. Connecting individuals and being in the know became his niche in every organization he was at. Leveraging the opportunities Facebook offered, he used its power and reach to help the organizations he was working for build strong online presences and create opportunities on not only a local scale but a global one too.

Mordecai mentoring a startup here at Siftech

After Mordecai improved the online standings of the many organizations he worked for, global brands started reaching out to him for advice on how to leverage social media for their own benefit. He saw the potential and started reading up, launched a blog, began guest posting for publications, and, as he puts it, “did a lot more listening than talking. I learned and began respecting the individual online platforms for each of their strengths.”

He started Blue Thread Marketing with a partner in 2015. Blue Thread is a full service marketing firm specializing in content writing, website building, social profile management, and community and public relations. Mordecai explains that there’s a holistic approach to digital management, in the sense that social content and media all impact one another. Blue Thread offers a bundle of services in order to help brands promote themselves efficiently and effectively.

His advice to startups

Mordecai strongly advises founders to know their space inside and out. Identify industry competitors, both direct and tangential.

Some may be working in a different space in what they do or they may even overlap. Only if they’re identified can the company properly position and market itself for success.

His one regret

He regretfully admits that his biggest mistake was not opening his marketing firm, Blue Thread, sooner. By helping several companies recreate their marketing strategy and effectively executing it, he and his team have proven to be successful.

Mordecai says he was scared of his own success, but if he had opened Blue Thread’s doors sooner he could’ve helped even more startups, organizations, and companies.

A marketer’s tips for success

  • Use the 80/20 rule in the beginning of your marketing strategy. Social media should be used for identifying and engaging with users, not constant self-promotion. It’s not always a sale, rather the goal is to create opportunities which will later be revisited and emphasized.
  • Founders — personalize the startup’s journey. Personalize its story online as much as possible to show people that the company is not just a company, but a solution to a problem backed by talented individuals who all have their own personalities.
  • Once a company has users, get to know them really well. Additionally, never take any of them for granted because if it weren’t for them, the company wouldn’t exist.

Follow Mordecai on Twitter!

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