Using Siggy on non-English Shopify storefront

Photo by Nareeta Martin on Unsplash

We are proud to announce Siggy now supports any non-English Shopify storefront.

What is a non-English Shopify storefront?

Siggy detects if you have a non-English storefront by checking the default store language under the store settings:

(Non-English storefront)

How does this work?

For English storefronts, Siggy generates product recommendations using both image and text data. It only uses product images for non-English storefronts.

(Recommendation algorithm)

Comparing the recommendations

Let’s take the example of the product below:

Example product

Recommendation using all product data (text + image)

Recommendation (all product data)

The recommendation above focused on wording such as “diamond” to present different types of products (bracelets, bands)

Recommendation with product image only

Recommendation (product image only)

Image-only recommendations focused on finding similarly shaped products (rings) while ignoring the material (i.e. diamond) and purpose (.e.g engagement ring).

So……

Generally speaking, recommendations generated from all product data can take in more contextual information, while image-only recommendations emphasize shape, colors. Both algorithms can generate meaningful recommendations.

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