Feedback: Just-in-time may well be just-too-much, just-too-often

DHH
Signal v. Noise
Published in
1 min readJul 20, 2016

Few management techniques have fallen further from grace than the yearly or bi-yearly employee reviews. The new way is just-in-time feedback. Don’t hold anything back, let it all out, and the sooner the better. The more transparency, the greater frequency, the better!

So drip, drip, drip comes the feedback. Every interaction, every project, every presentation a test to be judged and graded. Did I do well? Does hearing nothing this time when I heard something last time mean it was better or worse?

I’m not sure the new way is better. In fact, I’m pretty sure it’s not. Maybe transparency, honesty, and feedback aren’t all just dials that make the music better if they’re all turned up to 11 at the same time.

Perhaps not every reservation needs to be aired, perhaps not every doubt needs to be discussed. Yes, it will be a longer loop, but one that’s also likely to sift out the one-off bad days, the infrequent misunderstandings, the few missed opportunities. Leftover, the lingering concerns that have shown themselves serious enough to persist as a trend.

We’re all noisy data points. Very few individual incidents matter so much that they single-handedly alter the trajectory of the trend. That’s not a bug, but a feature.

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DHH
Signal v. Noise

Creator of Ruby on Rails, Founder & CTO at Basecamp (formerly 37signals), NYT Best-selling author of REWORK and REMOTE, and Le Mans class-winning racing driver.