Short time horizons keep it fresh

When do we do our best work? When we’re excited about something. Excitement morphs into motivation. We do our best work when we’re motivated. A great way to stay motivated is to work on something new. No one likes being stuck on a project that never seems to end.

The typical project

Long project waveform

The typical project starts out great but then our motivation and interest wanes as time goes on. It’s natural. Staying interested in a project over a long period of time is a challenge for anyone. The longer the project the thinner the tail. You’re not going to do your best work in the tail.

The ideal series of projects

Project series waveform

When you do a series of small projects, or break a single big project into smaller individual projects, you stand a better chance at maintaining motivation and rekindling interest. When you have a pile of tiny projects you get the chance to work on something new more often. We do our best work when we’re excited about starting something new. That’s why the bulk of our projects fit into cycles that last 6-weeks or less.


Credit for the waveform concept goes to Jim Coudal.