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OKRs require pristine conditions to succeed

The common ignorance regarding the finickyness of OKRs

Introducing OKRs without a clear vision or strategy is like buying a boat ⛵ when you are stuck in the desert 🌵.

Companies want to hop on the OKR boat together with all other cool companies and start-ups. Ticking the "We're awesome, please join us"-boxes ✅, like the Spotify model in the past that has since…




Maarten Dalmijn’s personal publication on discovering better ways of delivering value together

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Maarten Dalmijn

Maarten Dalmijn

Product Management Leader. Follow me at

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