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Product Management — saying ‘No’ to Frankenstein octopus products

Great Product Managers don’t hide in the rubble left by too many yesses

Sales is getting people to trust and like you so they’ll say ‘Yes!’. Product Management is getting people to trust and like you while you tell them ‘No’.

It’s not that PMs dislike saying yes. We know yes is the easy path. People like yes, yes is smooth and unchallenging. Yes produces the illusion of progress. Yes delays any confrontation.




Maarten Dalmijn’s personal publication on discovering better ways of delivering value together

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Maarten Dalmijn

Maarten Dalmijn

Product Management Leader. Follow me at

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