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SignHero is the Enemy

SignHero is the Enemy

I’ve been thinking about start-up branding and especially the tone of voice (TOV). Most companies don’t really have a brand. I mean, their…
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Jere Vento
Hail Copycats

Hail Copycats

How can you tell that you have a sticky idea? Your friends are further developing it or challenging you instead of saying “Uh, sounds…
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Jere Vento
What does success look like?

What does success look like?

Lately, I’ve been wondering that what success looks like. People tend to use different metrics, so let me share my favourite answers.
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Jere Vento
Design Tour and Shipping Room

Design Tour and Shipping Room

SignHero has one supreme design guideline above all: If you add something, you probably need to remove or delete something else. We…
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Jere Vento
Don’t fit in, but stand out

Don’t fit in, but stand out

If you go to a local grocery store to buy some eggs, you’ll find 3–5 brands that look exactly the same. If you go to a medium-sized…
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Jere Vento
OKR Q3/ 2018 — Quality trumps quantity

OKR Q3/ 2018 — Quality trumps quantity

Our OKR Q2 run was disastrous. We failed to meet the all five Key Results. But this happens when you get over-confident after two…
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Jere Vento
What I’ve learnt from 50 investor meetings

What I’ve learnt from 50 investor meetings

I’ve had more than 50 meetings with investors. They have visited our office in armies of suits and suitcases. I have been in glamorous…
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Jere Vento
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