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SignHero Diaries
This is the story of SignHero. Choose lazy.
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SignHero is the Enemy
SignHero is the Enemy
I’ve been thinking about start-up branding and especially the tone of voice (TOV). Most companies don’t really have a brand. I mean, their…
Jere Vento
Dec 13, 2019
Hail Copycats
Hail Copycats
How can you tell that you have a sticky idea? Your friends are further developing it or challenging you instead of saying “Uh, sounds…
Jere Vento
Jun 4, 2019
What does success look like?
What does success look like?
Lately, I’ve been wondering that what success looks like. People tend to use different metrics, so let me share my favourite answers.
Jere Vento
Mar 17, 2019
Design Tour and Shipping Room
Design Tour and Shipping Room
SignHero has one supreme design guideline above all: If you add something, you probably need to remove or delete something else. We…
Jere Vento
Nov 28, 2018
Don’t fit in, but stand out
Don’t fit in, but stand out
If you go to a local grocery store to buy some eggs, you’ll find 3–5 brands that look exactly the same. If you go to a medium-sized…
Jere Vento
Oct 4, 2018
OKR Q3/ 2018 — Quality trumps quantity
OKR Q3/ 2018 — Quality trumps quantity
Our OKR Q2 run was disastrous. We failed to meet the all five Key Results. But this happens when you get over-confident after two…
Jere Vento
Sep 20, 2018
What I’ve learnt from 50 investor meetings
What I’ve learnt from 50 investor meetings
I’ve had more than 50 meetings with investors. They have visited our office in armies of suits and suitcases. I have been in glamorous…
Jere Vento
Sep 12, 2018
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