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SignHero Diaries

This is the story of SignHero. Choose lazy.

SignHero is the Enemy

SignHero is the Enemy

I’ve been thinking about start-up branding and especially the tone of voice (TOV). Most companies don’t really have a brand. I mean, their…
Go to the profile of Jere Vento
Jere Vento
Dec 13, 2019
Hail Copycats

Hail Copycats

How can you tell that you have a sticky idea? Your friends are further developing it or challenging you instead of saying “Uh, sounds…
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Jere Vento
Jun 4, 2019
What does success look like?

What does success look like?

Lately, I’ve been wondering that what success looks like. People tend to use different metrics, so let me share my favourite answers.
Go to the profile of Jere Vento
Jere Vento
Mar 17, 2019
Design Tour and Shipping Room

Design Tour and Shipping Room

SignHero has one supreme design guideline above all: If you add something, you probably need to remove or delete something else. We…
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Jere Vento
Nov 28, 2018
Don’t fit in, but stand out

Don’t fit in, but stand out

If you go to a local grocery store to buy some eggs, you’ll find 3–5 brands that look exactly the same. If you go to a medium-sized…
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Jere Vento
Oct 4, 2018
OKR Q3/ 2018 — Quality trumps quantity

OKR Q3/ 2018 — Quality trumps quantity

Our OKR Q2 run was disastrous. We failed to meet the all five Key Results. But this happens when you get over-confident after two…
Go to the profile of Jere Vento
Jere Vento
Sep 20, 2018
What I’ve learnt from 50 investor meetings

What I’ve learnt from 50 investor meetings

I’ve had more than 50 meetings with investors. They have visited our office in armies of suits and suitcases. I have been in glamorous…
Go to the profile of Jere Vento
Jere Vento
Sep 12, 2018
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