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An iceberg sank the Titanic. But what’s that got to do with text hierarchy?

Text in user interfaces, when it’s well implemented, can create emotion. However emotion can be very subjective. How many of you cried when Rose refused to share some of that door space at the end of Titanic? You didn’t? I’m guessing you’re as cold as an iceberg.

Significa is a design-led agency focused on product development: we take on products from inception to launch, from business model to people’s pocket, from wireframe to continuous deployment.

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Pedro Teixeira

Pedro Teixeira

Designer @Significa

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