Episode 1. Kicking-off Oopsie

Rui Sereno
Feb 8 · 9 min read


Early stages

Screenshots of first and second version of Ketch-up. First three photos belong to the first version, last three photos are form the second version
Screenshot from second version of Ketch-up. From left to right: Navigation preview; Navigating; Route Overview; Tracking Driver.

The trip that changed everything


Screenshot from second version of Ketch-up. From left to right: Homepage; Search; Restaurant page; Cart; Checkout; Add Credit Card.

Kitchens of a few Restaurants we visited during our research. On the top left hand corner, Uncle is explaining how the kitchen operates; on the top right corner and at the bottom, two different kitchen setups.
One of the earliest meetings. Still analysing the impacts of certain features both on the cost and on the release dates. Clement on the left, I’m on the right.
One of the first version of the Must Have / Nice to Have columns done during those meetings in Hong Kong
Understanding the Restaurants’ POS. At one point we considered integrating with POS services but we ended up ditching the idea as it would increase costs. On the left, POS and printers; On the right, a “POS expert” letting us all know about it.
Screenshots of features removed from the MVP. From left to right: Credit Cards; Favourite Addresses; Rate Driver; Ratings.
Our team in Hong Kong. From right to left: Me, Pedro, Tiago and David.
The outcome of one of the workshops we did in Hong Kong. As you can see on the top left hand corner of the board, Delivery was already ditched out of the product. More things would end up being ditched later on.

Perspective shift




Significa Blog

Significa is a design-led agency focused on product development: we take on products from inception to launch, from business model to people’s pocket, from wireframe to continuous deployment.

Thanks to Pedro Teixeira, Tiago Duarte, Pedro Brandão, Tiago Duarte, and Andre Silva.

Rui Sereno

Written by

Partner @ Significa

Significa Blog

Significa is a design-led agency focused on product development: we take on products from inception to launch, from business model to people’s pocket, from wireframe to continuous deployment.