How To: Use a Form in Your Email Signature (and when you should try it)

This post is from our partners at FormAssembly, a form creation and data collection tool that helps organizations of all types gather important information and streamline workflows. Interested in creating the forms we’ll discuss below? Sign up for a free trial of FormAssembly to see how it works.

At FormAssembly, we believe you can make forms for just about any purpose. But after you’ve created a form, you need people to fill it out. What’s the best way to get your form sent out to as many potential respondents as possible, you may ask? Email. Sixty-four percent of companies consider email marketing their top channel in terms of effectiveness; and VentureBeat data shows that email marketing yields an ROI as high as 222 percent.

Put customer satisfaction, donation and survey forms into your email signature and get it noticed. Here are some examples (with screenshots of a few of our templates) of forms that work well through modern email signatures.

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