Sigstr Launches Account-Based Marketing for Employee Email

According to Terminus, Account-Based Marketing (ABM) is a focused approach to Marketing in which teams work together to target best-fit accounts and turn them into customers. In its current form, most Marketing strategies take a broad approach to lead generation with the goal of capturing as many leads as possible.

Instead of starting with Marketing channels, an ABM strategy begins with identifying and targeting best-fit accounts. Marketers can then serve personalized messaging to decision-makers at these accounts on the channels they are actively using.

Now, for the first time ever, Marketers can tap into employee email to deliver 1:1 targeted content to specific accounts, industries and regions. Using Sigstr Campaigns, the new ABM functionality allows customers to assign an email signature banner to individual recipients. When users email recipients associated with an ABM campaign, the Sigstr platform dynamically serves personalized content.

To learn more, watch the video overview.