Digital Marketing in Technological Products

Digital marketing oriented to digital products and services has taken the stage as one of the greatest developments in information systems. The nascent developments experienced in digital marketing set an unprecedented competitive scene for marketing.

Since digital products and services such as graphic and on-line banking can be offered on the Internet, they are decisively considered as information-focused products and services.

Within the scope of customer-services management, the most frequently listed complaints on the site are faulty & defective products, online delivery and call center information related issues. Sikayetvar.com web site provides a list of complaints specific to each company. Teknosa pays attention to all the complaints and does its best to find solutions.

The development of marketing strategies that fit into digital environment of which significance and use has accelerated even further today, has gained greater significance. This is possible by compartmenting digital market locations, selecting target market, placement and creating a marketing mix.

Technological product market is endowed with unique characteristics. In order for corporations to move strategically in this environment they are expected to establish sovereignty over the topic of technological products market. The way to establish sovereignty over the topic of technological products market initially relates to have a thorough knowledge on technological products and their qualities.

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Resource: Digital marketing in technological products, Şeyda Akyol