Zelda: Gateway Drug to the Switch Lifestyle
Nintendo has announced that they have unleashed almost a million Switches on the United States alone — because at 906,000, “almost a million” sounds more impressive than “a little over 900,000.” Regardless, in a month, more people have taken a Switch home than the 890,000 (or “a little less than 900,000”) people who grabbed their Wii U within six weeks.
However, 1.3 million people in the US are playing with their Links, after buying The Legend of Zelda: Breath of the Wild. 460,000 Links are playing with Wii U’s, which isn’t a terrible statistic. More impressive, however, is the number of Links switching with Switches: 925,000.
The 925,000 Links spending time inside Switches demonstrates at attach rate of approximately 102%. What does this mean? Essentially, 2% of purchasers don’t yet have a Switch, but are nonetheless prepping their Link for when they have a Switch to stick it in.
Or there are some Switches out there playing with more than one Link. But let’s not judge.
