JJUMPP Software: The Underdogs In The Corner
Nestled between both sides Ashton Blvd and Executive Parkway in Lehi sits a group of five-story buildings. Some companies take up a whole building. Some a whole floor. You’ll find JJUMPP Software buzzing on the bottom floor in the Northwest corner.
Don’t let the size deceive you. The far corner of the bottom floor doesn’t discourage JJUMPP. In fact, it’s been this underdog mentality that’s enabled them to transition from a marketing firm into a software company.
JJUMPP offers a comprehensive data storytelling software for small businesses, franchises, and corporations. The “Springboard” (as it’s called) brings together review management and generation, social media, directory and listing publishing, and website analytics. They’re hoping the new tool can replace multiple However, JJUMPP wasn’t always a SAAS company.
Operating under the name of Scout 50, they offered marketing solutions for small businesses. CEO Chad Ingram saw a disconnect between business owners and marketing firms. From his perspective, marketers made certain promises and business owners had different expectations.
It’s easy to see his point. While increased traffic may look like a job well done from a marketing perspective, business owners expect conversions. Though neither party’s fault, it’s hard to satisfy both the agency and the business.
The definition of success isn’t the only disconnect. Many small businesses are slow to pick up on online and mobile marketing. Business owners aren’t keeping up with the latest trends in marketing and brand management.
Thus a transition was made. Scout 50, under a new vision and name, reemerged as JJUMPP. For the last 10 months, JJUMPP has re-positioned as a solution to this disconnect. Their software puts the responsibility back into the hands of the business owners. From their own Springboard, they can secure their online presence. They’re given the tool to pump out consistent information on Google, Facebook, Instagram, Yelp, etc. Any marketing efforts is reflected in the data they see from their business listing, reviews, and website data. Whether they’re partnered with an agency or doing in-house marketing, the data all comes back to them.
Empowering the business owner is JJUMPP’s main focus. Despite the difficulty for some business owners to adapt online, the company doesn’t let that taint the user experience. Though straightforward, the Springboard is actually fairly involved.
The review management tool allows business owners to respond to any review their business receives online. The Springboard publishes the response onto the specific platform where the customer made their review. Users can generate new reviews by sending personalized emails or texts to recent customers.
Likewise, the social media tools are both active and reactive. Data is stored and collected across weeks and months. But users are able to post, comment, like, tweet, etc. all from the Springboard. The effect, at least at first glance, is that business owners will never have to leave the software to manage their online presence.
JJUMPP takes the underdog mentality to heart. Pieces of the team have come together in completely organic ways. Looking into the office at JJUMPP you see a mix of people, but one thing is noticeable: Youth. Most of the team is younger than 35, and many more are mid 20’s. There are recent graduates from Dev Mountain and part time university students, but also practiced salesmen and customer experience agents. The executive team is made up of former sales agents, philosophy majors, rehab program directors, and real estate gurus.
Despite the variety of experience, you get the feeling it all adds up. Their company culture is more than just the sum of their parts. It propels them towards their goal of becoming the leading provider in online presence management software. They may be in the corner, but JJUMPP is coming out swinging.
