Magic Leap not so magical

The 2.3 Billion Dollar Hustle

The new Magic Leap demo is so disappointing.

This video is an indication of what people are getting.

I would say this looks like it is basically a similar device to the Microsoft Hololens but in a smaller package. I doubt that Microsoft spent 2.3 billion dollars developing Hololens.

The tracking looks okay if you watch the blue line tracking markers under that grid. It is apparently similar to the mesh and plane detection technology already included in your smart phone with ARkit, ARcore, and with Hololens.

The apparent need to configure your tracking area in each room is disappointing to me, ideally it should just work everywhere automatically always.

Folks on twitter and facebook are similarly dissappointed by this demo comparing it to the Hololens from 4 years ago. I have a Hololens and honestly I don’t even like the Hololens that much. Why? Part of the problem with Hololens its limited FOV (field of view), part is because Hololens was not comfortable to wear, part of what I didn’t like was the constant plane detection, and the continual need to set up your space each time you wanted to use it, part of what I didn’t like is that with this kind of display you are not going to be able to also run VR (Virtual Reality) apps. This is AR (Augmented Reality) but its not an XR device because it can’t also do VR. I think people will buy this in small numbers, and it will be used for show and tell, and then its going to end up being another device on the shelf that you won’t use after a while like the hololens which people stop using after the novelty wears off.

Will you get one? Will you use it daily? Weekly? Do you use AR apps on your phone regularly? I suspect that the majority of people will prefer to use the HTC Vive Pro Augmented Reality with its 100 degree field of view and with 16 base stations to cover 8 rooms of your house or office.

People are saying that we were promised something like this cinematic quality whale crashing through the floor of gym, reality mixed with the movies. An experience that is possible with the Vive Pro but not with this.

With Magic Leap investors were taken for 2.3 billion dollars and the result is not cinematic quality graphics that are indistinguishable from reality. We have seen better product demonstrations from Google and Apple recently such as with Cloud Anchors that enable multiplayer shared AR experiences.

CastAR was better than this and they went out of business so what do you think is going to happen?

Silicon Valley Global News

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