Depot Østjylland A rebrand and a website
Depot Østjylland (Depot East Jutland.)is a Danish company who deliver beverage and offices articles.
The company needed a redesign because their visual identity didn’t reflected their professionalism. They wanted a more modern and contemporary website that reflected and conveyed their quality of their values and services.
The process:
Color: Before choosing the color a competitors analyses was needed. Most of the competitors used red and blue for their brands. Deport Østjylland needed a characteristic color that would stand out and that they could use as a signature color. This turquoise color were not to find any were in the Danish streets and also not that common on the internet. After making app mockup with different colors a testing was in place. (asking the target groups a few quastions). They also favorited the turquoise.
The mission was to make it user friendly and visually appealing. A very simple layout was chosen to make It easy for the costumer to navigate.
The website is available at the following link:
http://www.depotoestjylland.dk
The project is created by (design) Silje Strabo, (communication) Liza Langtved and (coding) Andreas Frydenlund.
