MEAL DEAL — Application

Meal Deal is a food ordering app, The purpose of this app is to reduce food waste. 1/3 of all food produced worldwide is ending in the crash. This app both benefit the companies, customers and the environment. The companies use the app to sell their food cheaper in the end of the day, while the costumers get the opportunity to get great meals for less than 50% of the original price.

MEAL DEAL mission is to make awareness about food waste and use their app solution to solve it. Alone in Canada $31 billion worth of food is thrown out every year. They especially want to reach out to the millennials both do to their use of technology (apps) and the fact that they are the future.

After making a research I found out that the people that were most positive about the idea were students. They didn’t mind to get dinner late (just before the restaurants close) to save some money, where the older segment found the late dinner unfortunate and inconvenience.

I made a market analysis to make sure that the MEAL DEAL would stand out among competitors. www.flashfood.com (coming in this fall — not exact same concept), www.ubifood.ca (the app isn’t active on app store yet) Lucky there were no active competitors that operated in Toronto.

To make the process easy for the personas I made a very simple information’s architecture. In general the app layout should clearly guides the user around the side. I use both use descriptive headlines and icons. The app consist of a few pages, which also makes it easy to manage. A geometric and simple typography was chosen to develop strong and reliable communication.

The burgermenu is placed on the left side, because it’s less important for this app. Instead I placed shopping cart on the right side, to make it easier for the costumer to see what they have purchased.