Mimers Brønd
Mimers Brønd is an Danish organic farmer school since 1999. They educate young people with mental and learning disabilities. It based on a practical non-theoretical education. They take care of the farm animals and production from traditional Danish agriculture.
The mission with the rebranding was to bough to bring more awareness to the school but also to inform and sell their high quality organic product they produce, such as beef, sausages, honey, wool, yarn eggs and so on.
Mimersbrønd needed a redesign of their visual identity to reflect the organic, astatic and the spirit of the school.
Before starting the process I had a tour and a meeting with the Headmaster Karen Plesner and the Deputy Headmaster Paw Pedersen, to get an understanding of their and expectations a feeling of the place.
They gave me a list of words that they wanted the logo and identity to radiate.
· Organic
· Mimers Brønd (Mimers Well form Norse mythology)
· Friendship
· Farming
· Astatic
· Welcoming
· Interesting sis
· Professional
· Beginning of something new
I started out researching more about the tale of Mimers well and the Nordic symbols and characters (runes). I wanted to make a stamp logo icon to make It more official and astatic (get a approval feel to it). The font that I have used simple and down to earth to make it professional and reliable.
A geometric and simple typography was chosen to develop strong and reliable communication.
Solution, and Results.
Logo:The idea behind the end result was inspired by the tell of Mimers Well and symbol of friendship (show a picture) I combined them so the top is the friendship symbol that leads down tow Mimers well with a little illustration of Odins eye in the bottom of the well.
Peaching: For the meet, lame meet an honey I chose a the outline of the animal and then made a pattern with the meet parts.
I chose this design, to make it look astatic and educational, doe to the pattern of the design (it’s the parts of the animal that we eat)
