December 2018
Dear friends, partners and users of SIMDAQ platform we want to thank you for your partnership and support, for your criticism and positive feedback. Thank you for staying with us! We look forward to keeping things rolling in the new year. We wish you prosperity, joy, and contentment in 2019!
SIMDAQ Marketing and Development Report shows progress against agreed-upon targets and identifies critical gaps that need to be addressed. Moreover, this is the final report of 2018 and it is time to summarize the road so far. Since the day when SIMDAQ project appeared a lot of work has been done. Two modules of our platform are running. There are data storage/collectors and trading simulator. It took us a while to make everything stable after the platform launch. We are running a big and complicated system, but we feel that we are ready to scale. So very soon you’ll see 3 more lessons added to the platform. We’ve also prepared the full switch to real-time data collection. It means that our data will be even more accurate than OHLC data provided by exchanges. So, the first iteration of product development has been completed but our plans for next release are even more exciting.
Our next steps include introducing trading automation system and Simdaq marketplace for bots, signals and other content. In order to maintain the integrity, these two things will come together because Simdaq marketplace is the access and billing point to bots created by the community and by Simdaq engineers. We are proud of the product we are building. These days it is the most advanced trading automation system in the form of the web platform. Comparing with any other solutions it will be fully customizable and programmable on all levels from indicators to the risk management strategy. Moreover, the system will be billed for processor usage time in SMQ tokens. As we know trading bots and especially backtesting of algorithms requires a huge amount of calculations and we think that this fact will increase the need in SMQ tokens. We’ve already created a linguistic system. It is based on C++, it is very flexible and similar to the systems of industry standard WealthLab and Metatrader. Transferring expressions from browser input to executable code is a challenge but we have some brilliant ideas for solving this problem. The overall workload and complexity of system are very high, and delays are possible but we are focused to release trading bots/custom indicators and marketplace at the end of Q1–Q2 2019.
As a reply to the community requests for having some kind of challenge and competitive spirit on the platform we’ve designed a special ranking system. Ranks are calculated based on your results in SMQ trading sessions. We also plan to introduce month-length ranking seasons, achievements and we are discussing the opportunity of rewards sponsorship for ranking season winners. This task is highly demanded and today it is our priority to make it available for beta-test in early February. We hope our current users will be satisfied and have some fun competing with each other.
Since the product was launched, we’ve created certain marketing activities. There are:
- SIMDAQ Landing Page has been updated
- The new video has been filmed
- SIMDAQ Bitcointalk Signature Campaign
- Digilira airdrop
- Listing on CMC
- Waves cross-marketing campaign
- Testimonials program for current users
- Banner advertisement
- YouTube campaign
- Google campaign
- Facebook campaign
- Twitter campaign
Our main goal is to increase the number of platform users. So far, we’ve limited ourselves to work with the audiences we have the best access to including Waves community, in order to avoid wasting of our budget. We’ve tested different marketing campaigns, but monitoring and evaluating of the marketing activities shows much lower results than we expected. Some campaigns don’t work well, and some campaigns are prohibited by the policy of advertising channel. For example, it is prohibited to advertise crypto via Facebook and Twitter targeting. Google campaign and banner advertisement results show high cost per click. Via YouTube campaign, Waves cross-marketing, Bitcointalk Signature Campaign, Digilira airdrop and listing on CMC we’ve managed to attract between 25–45 daily registrations. The result is fine, but it is not enough. The most important moment is getting a stream of new users and it isn’t as easy as it sounds. We need to be realistic with our resources, time, a crypto market in general and our platform capabilities. We are suffering badly from the reduction of our initial audience — crypto traders. Regarding all the negativity around Crypto, the real amount of active crypto traders has been reduced significantly this year and the cost of an effective marketing campaign is higher than we can afford.
So, our marketing strategy will be based on referral and bounty programs, cross-marketing with Waves and other certified crypto projects and communities. We will cooperate with exchanges and work on searching engine optimization to attract organic traffic. Our project economy is not stable yet and there is a significant risk that the crypto market will not be able to recover fast.
We’ve secured enough funds to complete the product development roadmap next year and we will work on raising additional investments from venture funds to survive the crypto winter. We believe that our advanced engine gives us a certain technological advantage and makes us attractive for specific funds.
This year has been an important and hard period for SIMDAQ project. We’ve faced certain challenges from the market side, but we are ready to keep fighting for implementing everything we dream of. We wish all of us great success in the new year and we’ll do our best not to let you down.
