How search intent may be killing your pages for SEO
Published in
1 min readFeb 17, 2020
Unless your page gives users exactly the right kind of result they want to find for their particular need, Google is very likely to bury it in the depths of the index.
Search intent is key. 🗝️
Only ranking among the very top results of a Search Engine Result Page (SERP) gives you any traffic at all. Beyond using the right keyword and crafting quality content, your page needs to give a user exactly what they want.
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