How search intent may be killing your pages for SEO

Marianne Lalande
Similar.ai
Published in
1 min readFeb 17, 2020

--

Unless your page gives users exactly the right kind of result they want to find for their particular need, Google is very likely to bury it in the depths of the index.

Search intent is key. 🗝️

SEO specialist looking so happy because she figured out search intent
How SEO specialists feel once they’ve cracked search intent.

Only ranking among the very top results of a Search Engine Result Page (SERP) gives you any traffic at all. Beyond using the right keyword and crafting quality content, your page needs to give a user exactly what they want.

This story has moved. Read it in full on the Similar.ai blog.

--

--

Marianne Lalande
Similar.ai

Powered by tea to make a lasting impression on tech nerds everywhere.