SEO still matters: how to outrank your ecommerce competitors
Getting users to come spend time (and $$) on your website is increasingly harder. There is so much competition in the online landscape that any ecommerce business, regardless of the quality of their products, is likely to struggle with increasing their traffic.
The big players are able to invest millions of dollars into SEO, SEA, and all kinds of cross-platform campaigns to get their stuff seen — not only by their existing user base, but everyone they can reach.
Although paid advertising has its place in today’s e-retail space, this doesn’t mean that the days of SEO are over. One way to use SEO to your advantage as an ecommerce business is to build landing pages around the search queries people use to find your products. You can think of them as your website’s new front doors for Google users.
After all, search engines are still the #1 medium to find useful information, expert websites, and products to buy. Landing pages highlight your products to directly match Google searches, boost traffic, and increase conversions as a result.
So let’s dive in.
Organic ranking, though challenging, is not impossible. To remind you of the basics, your keyword research needs to balance 3 things:
- Search volume
- Competition
- Relevance
In the context of SEO, we define these terms thusly:
Search volume is the number of searches for a keyword within a certain period. You want this to be as high as possible.
Competition estimates how difficult it would be to organically outrank other websites for a given keyword. You want this to be as low as possible.
Relevance is about making sure that the keywords you rank for correspond to a. items you have in your catalogue and b. items your customers want.
Traditionally, conducting keyword research has been akin to looking for a needle in a haystack. You need to embark on a search for the highest volume, lowest competition combo; a search into what keywords your competitors are ranking for; and yet another search into your own catalogue to cherry-pick the items that match the keywords on which you chose to focus.
This process is the ultimate combination of cumbersome and boring; in a perfect world, you would have a tool that does all this stuff for you.
This is where I tell you about Similar.ai’s incredible Landing Page tool. 😌 (#spon, but I promise it’s interesting).
Our AI gives you 3 things:
- the keywords for which you should rank;
- the metrics (search volume and competition);
- the corresponding items from your catalogue.
All there is left for you to do is to fill in your Landing Page title and description — our software does the rest. (If you’re curious to see this in action, do reach out!).
Ultimately, SEO is a hard, competitive game of numbers and strategy that requires a fair amount of trial and error (not gonna lie, that sounds like a cool board game). So what are your best practices to drive traffic through SEO?
