Why category pages will drive revenue to your online store in 2019

Marianne Lalande
Similar.ai
Published in
1 min readMay 1, 2019

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Image by Nattanan Kanchanaprat

Here’s a question you might be asking yourself:

Why should I spend time creating category pages?

Because Google will prioritise category pages in their SERPs, regardless of which stage of the buyer’s journey they are on.

This means that regardless of the type of search query users type in Google — ‘reflective clothes for running’, ‘best reflective jackets’, or ‘buy reflective jackets online’— users will be presented with ⭐ category pages ⭐.

Here’s the mind-blowing fact: your homepage is not your store’s main entryway. 🤯

This story has moved. Read it in full on the Similar.ai blog.

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Marianne Lalande
Similar.ai

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