7-Tips To Be Successful In Postcard Marketing

Tip 2: Be a Friend

Set up your Simple, Cheap & Ugly Postcards to look at first glance like a message from a friend instead of like a magazine ad printed on a postcard. It will boost the number of replies you get. 
 
A postcard that looks like a friendly message produces a pleasant emotional reaction from readers instead of the harsh emotional reaction most people have to advertising.

Tip 3: Ditch the Sales Pitch

Don’t try to close sales directly from your Simple, Cheap & Ugly Postcard. You don’t have enough space to provide all the information most prospects need to make a buying decision. Instead, use your Simple, Cheap & Ugly Postcard to generate sales inquiries, visits to your website, for the prospect to send you an email, watch a short information video or call you on the phone. 
 
Begin your Simple, Cheap & Ugly Postcard by briefly stating the major benefit(s) you offer. Then use the remainder of your Simple, Cheap & Ugly Postcard to motivate readers to get more information from a source where you can close sales or get them to join your business opportunity… such as at your website, a phone number they can call or an email address, so they can send you an email.

Tip 4: Get Right to the Point

Simple, Cheap & Ugly Postcards are delivered “ready to read”. Take advantage of this. Get right to the point to capture the reader’s attention immediately! This makes it difficult for prospects to avoid reading your postcard — especially if your entire message is brief and easy to read.

Tip 5: Go First Class

Send your Simple, Cheap & Ugly Postcards by First Class Mail ONLY. It costs only 35 cents in the U.S. Make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches. 
 
This gives you all the benefits of First Class Mail for just a few cents more than Standard Mail (“Bulk Rate Mail”)… and it produces a lot more replies.

Or like I do to make it easier on myself, I have a company print and mail my Simple, Cheap & Ugly Postcards for me. See more information at the end of this article, about how this is done in our FREE — My Ugly Postcard Empire Training Guide.

Tip 6: Watch Your Timing

Send your Simple, Cheap & Ugly Postcards, so they arrive on Tuesday or Wednesday. The volume of mail delivered in the U.S. on those days is usually light and your postcards won’t have to compete with a lot of other mail delivered at the same time. 
 
Try to avoid having your postcards delivered on Monday. It’s usually the biggest mail delivery day of the week and a very busy day for most people.

Tip 7: Economize on Designing and Printing

Don’t spend a lot to design and print your Simple, Cheap & Ugly Postcards. Using an elegant layout with colorful graphics and pictures can be expensive and it rarely improves your reply rate — unless you are selling those services. 
 
Simple, Cheap & Ugly Postcards are designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card… or you can have a commercial printer do the job for as little as 4 to 7 cents per card inclusive of mailing too. 
 
The next time you want to drive a surge of traffic to your website or generate a flood of new sales leads, or signups in your business opportunity — send simple, cheap & ugly postcards. And be sure to follow the 7 tips revealed in this article to get the maximum response to your Simple, Cheap & Ugly Postcards for the lowest cost.

Find out how to start your own Simple, Cheap & Ugly Postcard Empire NOW! And watch your profits and business opportunity grow. Please visit my website for a FREE Training Guide at www.ibourl.net/MyUglyPostcardEmpire