7 reasons why infinite scrolling is probably a bad idea

1. The footer becomes unusable

2. Performance degrades

3. Analytics is harder to implement

4. Bookmarking and the back button become problematic

5. People may suffer from choice paralysis

6. The scrollbar becomes unusable and untrustworthy

7. It’s generally hard to use

What am I looking at?

How do I get to the next set of results?

How many results are there?

How long will it take me to browse through them all?

Should I bother to browse through them?

Or should I search again?

Or should I try filtering instead?

Simple = Human

Design, Development and Leadership articles written and curated by Adam Silver & Mark Jenkins

Adam Silver

Written by

Author of Form Design Patterns and interaction designer focused on design systems and inclusive design.

Simple = Human

Design, Development and Leadership articles written and curated by Adam Silver & Mark Jenkins