Feb 22
How do I find out how much traffic a site gets?
Why do you want to know how much traffic a site gets?
There are two cases, It can be for:
1. your own website
2. collaborators’ websites
1. Google Analytics
Your website is not there to be pretty. It has a goal. It could be to:
- subscribe to your newsletter
- plan a video call
- book a spot in your next workshop
How do you know if it’s achieving its goal?
With analytics.
That’s how you see how much traffic your website gets, and how much it converts.
You could get traffic from Instagram, Google or, who knows, Medium. But converted traffic — visitors who achieved your goal (who subscribed to your newsletter, planned a call, etc.) — might come from a different place…
There are multiple analytics tools. The most popular is Google Analytics (GA). You can add it to your website through Google Tag Manager (GTM).
I also advise adding a tag to track all the events happening on your website. That’s how you’ll see what actions lead to achieving your goals.
Here’s how to add:
Google Tag Manager to your website
Event tracking with GA through GTM
2. SEOquake
The other reason you might want to know how much traffic a website gets is that you’re working with an influencer and want to know how much ‘influence’ they have. One way to estimate this is their website traffic.
One of the best tools is Semrush’s free tool: SEOquake.
It analyses every SEO you need to know about a website and webpage. Plus, it’s unlimited, you can analyse as many pages as you need to.
The best part is the number of links a page gets. Because influence partly depends on traffic, and traffic partly depends on backlinks, then influence also depends on those links.
3. Semrush
Semrush is one of the most well-known and solid SEO tools. Interestingly, even though they created SEOquake, they also have a free version on their website.
With the paid version, you’ll get all the data you need to:
- estimate other websites influence
- see what factors truly matter in your Google ranking
- and even track your brand names anywhere online
On G2, Semrush is as much a social media, content marketing, advertising and SEO tool.
4. Moz
Last but not least, this is my favourite one, because it’s so easy to understand. It shows you both how much a website ranks for certain keywords, and which websites rank on Google top 10 for the same words.
Those are 4 tools to know how much are your and influencers’ traffic and influence.
Hi, thanks for reading my article! I’m Fanny and help busy freelancers simplify their marketing, and finally relax.
Check how I can help you: https://www.fanny-marcoux.com/
Read more about marketing basics: https://www.thefreelancerjungle.com/
