How do I handle a social media crisis?

by Liza Summer —

You had a tough day today. You wrote a deep, emotional post about it and are about to send it but…

… what if it goes wrong?

What if the wording isn’t good and it gets misunderstood? What if most people have the opposite opinion and get offended? What if, what if, what if. You can rebuild the world with what if.

What’s the worse that could happen?

Let’s see what this could be…

1. Bad public feedback

Someone wrote about a freelance developer: ‘[They] didn’t finish the work in months, made racist comments, threatened me to make my code public.’

Some anonymous person might answer some nasty things or, worse, spam the comment section. A past client — with whom it didn’t end well — might take this opportunity to tell the world what they think about you. May it be true, or not.

2. You said the wrong thing

UPS twitted: ‘If your child addresses a letter to the North Pole, you can leave it to us. We do shredding.’

Your wordings might not be good, someone might get offended, you might miss your point or have sent your post before rereading it.

What can you do about it?

1. be professional — in your work and on social media

2. assume — it is ok to make mistakes, we all do

3. say sorry — when you understand you indeed have offended someone, be honest, say you’re sorry

4. edit typos or grammar errors when you see them — we all make typos, it’s ok

5. always reread your posts before sending them — and prevent another drama

Remember, we all make mistakes and there’s a high chance that you’re not the worse. Finish your work, don’t insult or threaten people, and absolutely don’t shred letters to Santa Klaus. You’ll be fine.

Hi, thanks for reading my article! I’m Fanny and help busy freelancers simplify their marketing, and finally relax.

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Fanny Marcoux

Fanny Marcoux

I help busy freelancers simplify their marketing, and finally relax.

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