How do I promote freelance services/profile outside of freelancing platforms?

by Andrea Piacquadio —

I also wondered about this, even though I’m a marketer… Well, you see, it’s easy to promote others, but it’s a whole other story when it comes to yourself.

First of all, you don’t have time. You spend it on clients’ work, not on your own business.

Then, what should you do? You might have some ideas but… are they worth it? Will they even work for me?

Finally, you might know what to do but cannot find the motivation. It’s not like someone will pay you anyway.

So I asked fellow freelancers and 3 things came out again and again:

1. Connections

People talk. They talk about their life, their work, what happened, how good this service was, or wasn’t. And they talk about you. They might even recommend your services to their peers.

This is called word-of-mouth, and you can ease it.

Your connections are your former clients, colleagues, managers, peers. Contact them regularly. Ask them how they’re doing, how the project you worked on ended, keep in contact. They’ll remember you when they or someone they know need your services.

2. Social media

My mum’s on Facebook, niece’s on TikTok and dad’s on WhatsApp. Social media is where everyone hangs out, including your future clients. But social media can quickly become overwhelming.

My advice is to choose only one media. Use it every day. Post about your recent work, something new you learnt, a thought you had. Really anything.

Don’t spend all your time on it. Time your use. It can be 5 min or 2h, it doesn’t matter. Show up every day.

3. Website

The internet is big, and your own website is the one place that’s yours.

That’s where you can tell your clients how awesome your work is, why they absolutely need to hire you, and how.

Show your previous projects and especially work you want to do more of. At the bottom of your website, explain clearly how they can contact you.

4. Support groups

Meet other people like you. Fellow freelancers who are going through the same struggles and challenges, fears and desires, joys and peace.

You’re not alone in this. And you see it for yourself.

Here are some freelancers groups I love:

The Leapers

Being Freelance

Business Freelance Community

As a marketer, I knew about social media and website. Connections and support groups came later, and slower.

Even now, as I’m writing this article, I try to send messages and connect with others. May they be potential clients or colleagues. I’m an introvert so it’s difficult. And I like it.

We’re not alone in this. Go and see it for yourself.

Hi, thanks for reading my article! I’m Fanny and help busy freelancers simplify their marketing, and finally relax.

Check how I can help you:

Read more about marketing basics:




Busy bees have so many things to do. Here, make your marketing work, take little time and focus on what you need.

Recommended from Medium

I Helped a Client Hire a Writer. Newsflash — Most of Us are Terrible at Proposals

How to Create A Kick-Ass Portfolio As a Brand New Freelancer?

Handing over your portfolio to prospective clients

Want To Up Your Copywriting Game?

Top 5 Best Easiest Way To Make Money Online For Beginners In 2021

So You Want To Be A Freelancer?

Speaker Spotlight: Launching (Side) Products with Laura Elizabeth

Why you should consider going with Contra over other freelance sites

10 Commandments (for Clients)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Fanny Marcoux

Fanny Marcoux

I help busy freelancers simplify their marketing, and finally relax.

More from Medium

Is Freelancing Worth it?

how to monetize a blog in 2022? part I

You Need a CMS: The Case for WordPress

7 Steps to value your Freelancing Career