What kind of content should I feed my audience (business owners) with as a graphics designer?
Previous works. Your process. Previous clients’ testimonials. You can share so many things.
What’s the goal here?
They’re your audience. I guess your goal is for them to become your clients. Why would they want to become your clients?
Because your work is awesome.
They cannot not have it for their business. They have to work with you. Your content should make them feel like that.
Don’t tell. Show. Show how good you are at what you do.
How you find inspirations. How you find ideas. Your mood boards. Photographers, illustrators or designers you follow. Why you like their work. How you start creating a new graphic. How you onboard your clients. What tools you use. What new tools you try out. How you decide which tools you use. Your previous work. Work you do to practice. Previous clients’ testimonials. How you came to work with those clients. What benefit those clients got by working with you.
If you create new designs for practice every day, you can share them. You then share with your audience every day.
In design, there are 3 types of response:
3. And wow
Go for wow.