What marketing basics can an artist use, even if they’re introverted?
Use your art.
Don’t do anything you’re not comfortable with. You already express yourself through your art, use it.
On social media, you can post about how you make your art. Every start, trial, error or final piece is worth posting about.
Then, you can collaborate with other artists.
You can post about their art and they can post about yours. If they have a website or newsletter, they can post about your art there.
By Merlin’s pants, they don’t even have to be an artist! Whoever they are, they can post about your art if they’re interested in it.
That’s a lot of social media posts, blogs or newsletters.
Practically, how do you do this?
1/ What to post on social media?
Let’s take the example of an illustrator who draws flowers.
You might draw flowers in several ways, like:
7. and so many other ways!
You can post about all of them. Which pencils you use, what paint you’re trying out this time, what software you decided to switch to.
Then, when you draw, you can take pictures of each phase, or even record a video of you drawing. You don’t have to show your face. You can if you want to, you just don’t have to.
Finally, when your drawing is finished, you can post it in all types of backgrounds. If you sell your originals, you can show where they could be displayed or what kind of feelings that would give. There’s a lot to experiment here too.
Now, did I talk about the paper?
Because it’s not just pencils, markers or paints, the paper also influences a lot the final piece. Or, if you print, where do you print? How did you choose your provider?
That’s again a lot of posts to make on social media.
2/ Collaborate with others
Others can be artists or anyone interested in your art who can post about it.
If they’re artists, you might already be doing it. You might follow a few artists on Instagram, Pinterest, Behance or Dribbble.
Send them a message and ask if they’d be interested in doing a collab. That’s it.
Most might not have the time to reply, but some will. And that’ll lead to some amazing collabs that will inspire you.
If they’re not artists but are posting about art, check on the social media you’re posting on:
1. who is posting about art and
2. whose posts you like
Because there’s no point doing a collab with anyone whose posts you don’t like.
Then, send them a message asking if they’d like to post about your art too. That’s it.
Again, most might not have the time to reply. So, about a week later, send a second message to remind them. Only one sentence will do.
This is how you can use some basic marketing tactics to put your art out there, even if you’re introverted (from a fellow introvert.)