What’s the best way to advertise and market my services as a freelance web designer?
We’re Tuesday 8 pm, you’re at a networking event. The presentations are over, now everybody has a drink in hand, some exchange cards. You walk up to a group of people and chat about the talk you just listened to.
The infamous question comes in:
‘What do you do?’
‘Oh, I’m a freelance web designer.’
And what? That’s it?
You’re better at designing than talking. So don’t talk. Show your designs.
How can you do that?
There are 3 ways…
1. Online portfolios
The two main portfolio platforms are:
On dribbble, you can upload one image at a time. Add a short description of what that design is and why you made it.
On Behance, you can upload several images and text. Tell the story of your design. Tell why you made it and what’s its purpose.
2. Your own website
Portfolio platforms only go so far. On your own website, you can tell your own story. Tell why you started designing, what makes your design special, their purpose. And, at the end, how your future clients can contact you to work with you.
3. Social media
Some people scroll on dribbble and Behance. Some others might find your website on Google. But most of your future clients are on social media.
That is where you can catch their attention and send them to your portfolio and website.
But which social media should you use?
That depends on only one question:
Who are your clients?
Let’s take an example…
Let’s say you design CV templates. So your potential clients are job seekers and recruiting agencies working with them. All those people are on LinkedIn.
So LinkedIn it is. You can post:
- your designs from your portfolio
- some drafts
- something new you learned
And many other things. Get creative.
Don’t just wait for people to stumble upon your posts. Send it to them.
Look for job seekers’ and recruiters’ profiles on LinkedIn. Send them a connection request with a note just saying:
‘Hi [their first name],
I saw that you are looking for a new opportunity/helping job seekers land their next job. I design CV templates that can help you:
[link to your portfolio]
Or maybe you need a custom design?
Good luck with your search!
Have a nice day,
[your first name]’
On social media, you typically get results in about 6 months. Results means:
- more views, likes, comments and shares on your posts
- more replies to your DM’s
And that is, if and only if, you post and send DM’s every day.
We’re in it for the long run.