Last Mover Advantage

Jennifer Chan
Simple, Not Easy
Published in
3 min readAug 21, 2020

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Starting a new law firm is exciting. An obvious perk is freedom from the 9 to 5 but the real benefit is the opportunity to build something out of nothing. To create a service that people want but don’t yet have.

Antiquated notions are laying siege on the legal profession’s attempts to enter the twenty-first century. Are litigators like Lionel Hutz or Harvey Spectre? Are legal fees commensurate with the results? Are Big Law firms the best law firms? Are the oldest lawyers the best lawyers?

There are so many poor preconceived notions of lawyers that clients, understandably, approach hiring a lawyer from a place of mistrust. A good way to tackle this “PR issue” is to vocalize how we practice and why we practice.

My firm, JTC Litigation, seeks to provide an alternative to Big Law. We practice two intersecting areas of law: employment and workers’ compensation. We’re not a one-size-fits-all. Our boundaries are clearly marked.

Another thing is that we believe in transparent legal costs. Hiring a lawyer is expensive and you should know how much it’s going to cost. That’s why we love using block fees: one inclusive fee that encapsulates our skills, efforts, and experience.

In matters where block fees aren’t appropriate, we offer fair hourly rates billed in six-minute increments. It’s like water: pay for what you…

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Jennifer Chan
Simple, Not Easy

Productivity, craftsmanship, and the pursuit of excellence at work. Writing now at jennifertchan.substack.com.