Life Is a Team Sport

Herbert Lui
SIMPLE
Published in
3 min readAug 28, 2023

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Photo: Jeffrey F Lin via Unsplash

When I interviewed Annie Duke, we discussed the writing process for her first book, Thinking In Bets. Duke had made writing a team sport, firstly by recruiting a friend with a Juris Doctor degree, who was also a writer, to be her editor — outside of her editor at her publisher. This friend helped serve as a source of market feedback.

Duke advised me, “Take every opportunity that you can to try your material out… Every time…

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Herbert Lui
SIMPLE

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd