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Why Hope Backfires

Steve Jobs had no shortage of techniques that made him the leader that started Apple, and reversed its misfortunes in its later years.

Still, one has always stood out to me: through a combination of willpower, hope, charm, perseverance, and pressure — and probably some phrases that could fit into a poem about hope (“Real artists ship” being the most famous) — Jobs got people to do…

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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd