Make the most of what’s left of 2017 with these 5 marketing ideas.
The end of the year is coming to a close, but let’s not freak out. If you’re like me, you may be thinking… “But I still have so much I want to do in 2017!”
In the hustle and bustle of the holiday season, it’s easy to use the busyness as an excuse to do nothing or buy into the “wait til January” approach.
I think you can do better than that.
Regardless of how much you justify the lack of activity, you still have more several days left to make this year count. Use this as a chance to establish some momentum, so that when January does roll around, you’re already in motion (kinetic energy, it’s a beautiful thing).
If you do NOTHING else in the next 3 weeks, believe me….. you can do these 5 things. They’re simple and can be completed in a short amount of time. Or, you could hire someone to help you complete these (yes, that’s where we come in at Simple Strat — the marketing agency for companies who are serious about growth).
Ok, here we go!
1. Get some CANDID feedback from your customers.
We’re not talking about a 50-question survey that dives into the history of their buying preferences, their company needs for the next 5–10 years, or even their loyalty (or lack thereof) to your sales team.
A short 5–7 question survey can provide valuable feedback that allows you to measure the level of engagement you have with your customers.
You’ll learn what their pain points are, and how you can increase the value of your relationships. You could use Google Forms, SurveyMonkey, wufoo, etc.
Or, if you’ve got the guts (which you should!)- hire an outside firm to conduct interviews with key segments of your customers. They’ll often tell an outside firm things that they wouldn’t tell you to your face. Trust me, we do this for clients in a number of industries and it’s helpful in sifting through the truth about your brand and customer experience.
Start 2018 off right with an accurate understanding of what your customers believe about the value you deliver.
2. Schedule 10 social media posts for the rest of the year.
With the holiday hustle and bustle and fiscal year closing, you probably won’t be thinking about social media as much as you could be. So, take it off your plate by batching this all together and scheduling it all at once.
If you’re struggling with WHAT to post, check out our list of social media story ideason the Simple Strat blog. Or we made a handy graphic to help you out:
3. Shoot one (introductory quality) video.
With each person having a mobile phone with a great camera right in their pocket, you don’t have an excuse for not having at least one video on a company youtube channel!
Set up your camera and simply talk for 30 to 60 seconds about something that your customer would find valuable. If you’re looking for an idea for your content, use the 80% rule — what are 20% of the questions customers ask you 80% of the time? Jot those down and then record a short collection of the answers!
Make sure you have a good microphone setup though — nothing ruins a video faster than poor audio. Poor lighting is a close second, so make sure you pay attention to that too.
If you’re looking for recommendations regarding equipment, check out this article >> Our Favorite Equipment for Cheap Video Production.
4. Show gratitude for your customers or clients.
With the holidays this time of year, it’s easy to say that we have a mind of thankfulness and gratitude, but we have to be intentional for it to make a difference!
This could be a handwritten note or even a short video file — you be the judge of the delivery. The Help Scout Team has a great blog post on their site about 25 ways to thank your customers. Definitely worth checking out. It includes things like the cookie tin below. Yum!
5. Clean your email list. (puh-lease do this one!)
A company’s email marketing list can easily morph into mess of data and statistics. You have a lot of things there, but you don’t know if you have the right things.
Sort of like a closet packed with clothes that don’t fit.
You need to know who is opening your email, who is interacting with it (clicking within in, responding to it), and who could care less.
Marketing is a two way conversation, so why continue to produce content for people who never see it anyway?
Send a short email that asks individuals re-opt in to the news letter list in order to continue to receive content. Those that don’t opt in will be removed from the list.
A 60% engagement rate with 200 people is far better than a 20% engagement rate with 400 people. Plus, when people are engaged, they are likely to share your content with others who have similar interests and goals. Bonus!
Now it’s Your Turn. What will you do?
What else can you do in the next 3 weeks to market your business and set yourself up for success in 2018?
Ali Schwanke is the CEO and Founder of Simple Strat, the marketing agency for companies who are serious about growth. Learn more at simplestrat.com. She’s also the co-host of the popular small business podcast, Bar Napkin Business.
If this article was helpful to you or you have any questions, feel free to send a note at email@example.com or tag @alischwanke on Twitter.