A little bit about me and how I use Medium

Hello Medium! My name’s Ben. I’m a strategy type at Havas Work Club in London.

I develop creative strategies for brands, largely focused on digital environments. I’m number 5 in the ‘50 Planners to watch in 2014' (above), was on the front cover of the Adnews 40 under 40 and featured in B&T’s 30 under 30. You can read a little bit more about me here (on LinkedIn) if you’re interested.

I’m using Medium to share strategies that I’ve worked on and what they led to. The focus will be on light, simple reads. Why I’m doing this . . .

1. Strategy case studies are usually long and detailed. This isn’t necessarily a bad thing, it shows diligence in process and thought. But they can often feel impenetrable and heavy.

2. And a more personal reason. I‘m involved with projects that I’m proud of and would like to share with the world. This is how I can keep a record of them.

It’s rare that projects follow the same structure, but I’m going to roughly try to present them as such . . .

Problem → insight(s) → creative strategy → IDEA! → ecosystem → phasing → ongoing optimisation and activity ∞

I’d love to hear any thoughts, I’m at @ben_phillips