New to Your Simplecast Dashboard: Spotify Analytics

Brad Smith
Sep 3, 2019 · 3 min read

One of the most common feature requests we received over this year was to put your Spotify audience insights right in your dashboard. You asked, and we delivered.

Image for post
Image for post
Photo by Willian Justen de Vasconcellos on Unsplash

Beginning with plays from August 23 on, you’re now able to report on listens from Spotify in your Dashboard! This is a big step forward for a few reasons. Let’s look into how we’re accomplishing this, why we decided on accuracy over speed, and what this means for upcoming features and audience metrics.

Why haven’t I been able to see Spotify data in my Simplecast Dashboard alongside all other apps, browsers, and devices?

So Spotify has offered listener data in their dashboard for a while-why didn’t Simplecast simply “import” it?

So what changed?

We’ve spent the past few months working directly with Spotify to gain something called “passthrough” for all shows and episodes delivered from Simplecast. Now, when a Spotify listener clicks play on an episode, the audio streams directly from Simplecast, allowing us to gather and report all the detailed listener information you’re accustomed to. A huge win for podcasters on Simplecast.

One thing to note is that you may notice differences between your Dashboard’s Spotify numbers and what you see in your Spotify Podcast Portal-typically Simplecast will be lower. This is because of the IAB-compliant filters we apply, in addition to our method of measuring downloads with our patent-pending tech.

What’s next?

Having Spotify numbers in your Simplecast Dashboard gives you a more holistic view of how your podcast is doing-with no need to manually maintain that spreadsheet. Whether you’re tracking your growth, pitching advertisers, or reporting on your show’s performance to your CMO, Simplecast now gives you more data in even less time.

(Btw, speaking of even less time, you’ll now have audience data from Spotify in your Simplecast Dashboard in real-time, versus seeing it the following day in Spotify.)

Podcasting is a busy business, so we invested a ton of time to save you the time-and hopefully a few headaches, too.

Originally published at https://blog.simplecast.com on September 3, 2019.

Simplecast

Say hello to the modern podcast hosting and analytics…

Brad Smith

Written by

Helping podcasters find success as CEO of @Simplecast. Founded Virb and @WaywardWild, published @GreatDiscontent. Sorta meh now, was once cooler. 👨‍🚀

Simplecast

Say hello to the modern podcast hosting and analytics platform. For over 6 years Simplecast has remained the easiest way for podcasters to publish audio to the world .

Brad Smith

Written by

Helping podcasters find success as CEO of @Simplecast. Founded Virb and @WaywardWild, published @GreatDiscontent. Sorta meh now, was once cooler. 👨‍🚀

Simplecast

Say hello to the modern podcast hosting and analytics platform. For over 6 years Simplecast has remained the easiest way for podcasters to publish audio to the world .

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store