For individual behavior change in your own life: Tiny Habits

Are you interested in learning how to create behavior change in your own life, and how to create new, healthy habits? If yes, then BJ’s Tiny Habits program is for you. BJ has helped over 30,000 people in the last 3 years create new habits in their lives. It’s simple, powerful, and free.

Need an overview of the tiny habits method? Check out BJ’s 17 minute TEDx talk:

Ready to practice building tiny habits in your own life? Sign up for BJ’s free Tiny Habits program.

Do you want to learn how to develop the skill of creating habits in your own life? Sign up for BJ’s Change Lessons.

Finished the free courses and ready to become the teacher (thereby reinforcing your own learning)? Check out Tiny Habits Academy’ Masterclasses.

Do you want to get into the mind of BJ and read some of his private thoughts? Check out his hidden “sandbox” page.

To learn how to design for behavior change in your products or services on an industry level: Behavior Design

BJ’s Fogg Behavior Model (FBM) is one of the most powerful frameworks available on how to think about behavior change. Learn what B=MAT means here. To dig a little deeper, check out the 2009 paper on the FBM.

To learn more about Motivation:

http://www.behaviormodel.org/motivation.html

Watch BJ’s 22 minute video on a newer concept, Motivation Waves, to discover how to design for behavior change in people with varying motivation levels:

To learn more about Ability and Simplicity:

http://www.behaviormodel.org/ability.html

Watch BJ’s 12 minute video on why Simplicity is one of the most important things you need to focus on when designing (and why we’re named Simplicity Labs).

To learn more about Triggers:

http://behaviormodel.org/triggers.html

The 9 most important words in behavior design: Put hot triggers in the path of motivated people.

For BJ’s other frameworks in Behavior Design:

Learn about the 15 unique ways behavior can change with BJ’s Behavior Grid.

BJ explains why innovation teams need to use “crummy trials” to test the psychological recipe of their products and services in this video.

The Fogg Choice Model is a new framework that explains how people make decisions when faced with competing options. BJ will be expounding upon this more in 2015, but you can catch a sneak-peek at: http://choicemodel.org

What are the Top 10 Mistakes in Behavior Change? View the slideshare with over 400,000 views:

Have you read everything you can get your hands on online, but still want to learn from BJ himself? Then apply for his once-a-month, in-person bootcamp he teaches at his home in Healdsburg, California.

Want to learn more about the Stanford Persuasive Technology Lab’s work over the years?

The Lab has done a wide range of projects over the years, but they all relate back to human behavior and persuasive technologies. Peruse the Persuasive Tech Lab’s website.

Want to read about the foundation of BJ’s work from 15 years ago? Check out the book that started it all: Persuasive Technology: Using Computers to Change What We Think and Do

Other Projects, Papers and Lab spin-offs:

Web Credibility: What causes people to believe, or not believe, what they see on the Internet? How can you design your online presence to be perceived as credible?

• For a summary of the Persuasive Technology’s work on what it means to be credible on the Internet, check out the slideshare (2006).

Mobile Persuasion: How can mobile phones be platforms for motivating and persuading people? (Note the year: 2007. The same year the iPhone was introduced.)

• Book: Mobile Persuasion: 20 Perspectives on the Future of Behavior Change (2007)

Texting4Health: How can mobile text messaging promote better health? Read a summary of the main findings in the book below.

• Book: Texting 4 Health: A Simple, Powerful Way to Change Lives (2008)

Paper on Mass Interpersonal Persuasion (2008): How has the rise of online social networks changed the future of persuasion forever? How can individuals change attitudes and behaviors on a large scale?

Health Habits (2010): How can you use new technology tools to create new, healthy habits in everyday people? BJ taught this class at Stanford in 2010, and you can see the class final projects in the link above.

Mobile Health (2010–12): Why are baby steps the winning solution in mobile health? The Persuasive Tech Lab held three industry leading conferences on mobile health from 2010 to 2012.

Design for Dance (2013–15): The Persuasive Tech Lab’s 2015 conference on Designing for Dance will revolve around promoting employee wellness and engagement through dance. You can join us at Stanford on May 7th, 2015 for the one day event.

Peace Innovation Lab at Stanford: The Peace Innovation Lab is an off-shoot of the Persuasive Tech Lab. Its primary goal is to design frameworks and innovative processes to help industry and government partners measurably increase positive, prosocial engagement across group boundaries.

Calming Technology Lab at Stanford: The Calming Tech Lab is another off-shoot of the Persuasive Tech Lab. Its primary goal is researching how to induce cognitive, affective, and physiological calm in people through technology. It’s director, Neema Moraveji, is also building a company around an activity tracker, Spire, which tracks your breathing patterns and activity for insights into your state of mind.

In his work at Stanford University, BJ teaches a class every year for graduate and undergraduate students. Some of his classes have even gotten some press from the New York Times.

WHERE SHOULD I BEGIN? HERE’S OUR RECOMMENDATIONS:

TIER 1: YOU WANT A QUICK, BASIC UNDERSTANDING.

• If you can only read one thing, review the Fogg Behavioral Model.
• If you have 1 hour to watch a video, watch BJ’s 2012 talk at Xerox PARC.

TIER 2: YOU’RE REALLY INTRIGUED, AND WANT TO GO IN-DEPTH AND LEARN FIRST HAND.

• All of the steps in Tier 1.
• Sign up for Tiny Habits
• Sign up for Change Lessons
• Review the Behavior Grid
• View the Top 10 Mistakes in Behavior Change slideshare
• Watch the 37 minute video on Habit Design

TIER 3: YOU’RE HIGHLY MOTIVATED AND WANT TO START APPLYING THESE FRAMEWORKS TO YOUR BUSINESS AS SOON AS POSSIBLE.

• Devour everything written on this page! Especially:
• Apply for BJ’s next Behavior Design Bootcamp to learn from him in person.
• Take a Tiny Habits Academy Masterclass
• Watch the 22 minute video on Motivation Waves
• Watch the 20 minute video on Crummy Trials: https://vimeo.com/112826885
• Read BJ’s foundational work, his book on Persuasive Technology.
• Watch the over 8 hours of video in the YouTube playlist we compiled.
• If you’re in industry and want BJ’s help on your project, you can reach him here.