Making Scrum Not Suck

How Do Scrum Masters Rethink Their Role On a Team to Avoid Extinction

Start doing these 4 things today to master your craft.

Todd Lankford
Lean Leverage
Published in
10 min readJul 1, 2024

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Scrum Masters: You don’t have to have the same fate as the dinosaurs (T-Rex toy on orange background) | Photo by Cup of Couple on Pexels
Scrum Masters: You don’t have to have the same fate as the dinosaurs (T-Rex toy on orange background) | Photo by Cup of Couple on Pexels

“If the Scrum Team is self-managing, why do we need a Scrum Master?”

Sound familiar? It should. The Scrum Master accountability is in dire need of a reboot.

If you have been paying attention to the news, Scrum Masters have lost their luster. They have suffered layoffs, endured Delivery Manager relabeling, or otherwise faced marginalization. Even if an organization has kept them, they are in short supply and spread thin across many teams.

Scrum Masters are on a life raft afloat on treacherous seas, in need of rescue.

Why has this happened?

Many things have led to this predicament.

  • Putting certificates ahead of experience.
  • Mistaking the role for a project manager.
  • Managing the teams rather than being a leader.
  • Making administration their primary responsibility.
  • Handcuffing agility in favor of following a framework.
  • Driving teams to deliver more, better, faster, and cheaper.

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Todd Lankford
Lean Leverage

Hi–I’m Todd. I help managers and product teams maximize outcomes while respecting people. https://www.coachlankford.com