From Turbo Modes to Standalone Platforms: Midjourney’s Vision of the Future

JP Holecka
Simply Product
Published in
3 min readMay 25, 2023

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Building Standalone Platforms

The exciting world of Midjourney, a San Francisco-based platform, had an eventful “Office Hours” on May 24, 2023. The company’s development roadmap, feature enhancements, and much more were discussed in this engaging session. This article aims to recap and analyze the future plans disclosed briefly.

Starting off, the company’s ambition is to transform its platform into standalone web and mobile versions. Midjourney has always envisioned creating these dedicated platforms but was previously constrained by the team’s size. Now, with a larger team, Midjourney can implement its plans and accelerate the platforms’ development to reach a wider audience sooner.

Crafting User-Friendly Features

One of the company’s primary challenges is determining the ideal balance for its feature set. They aim to make their platforms accessible for casual users, avoiding focusing heavily on power users. The goal is to onboard these novice users and gradually transform them into more advanced platform operators.

A Multi-Stage Rollout Plan

Midjourney also unveiled its plans for a multi-stage rollout. The company aims to conduct initial tests with existing users before gradually bringing in new ones who may not be familiar with Discord. To accomplish this transition smoothly, they’re investing in more advanced educational material and utilizing surveys to understand their user base better.

Catering to Different User Needs

Interestingly, affordability is a significant concern among younger users, while older users prioritize high-resolution features. Midjourney is also considering different strategies regarding free trials, as they want to ensure that they are sustainable and don’t detract from the resources allocated for paying users.

The Awaited Version 6

While the much-anticipated Version 6 is still under development and slightly behind schedule, it promises exciting enhancements such as improved composition resolution, better language understanding, and more advanced painting features. The new version is expected to offer increased control, reminiscent of the transition from Version 3 to Version 4.

A Look into Future Features

The company also hinted at the possibility of a fascinating feature that allows users to draw in real-time and watch Midjourney fill out the canvas. This feature aligns with their broader ambition of making the platform more interactive and user-friendly.

Introducing ‘Turbo Mode’ and Higher-Priced Tier

Moreover, the company contemplates launching a ‘turbo mode’ and a higher-priced tier. The ‘turbo mode’ promises twice the speed and could be a game-changer for those using the platform for work or group explorations. On the other hand, the higher-priced tier will provide more hours at a reduced price, catering to the needs of power users who require extensive platform access.

Improving Moderation and Security

Lastly, Midjourney acknowledges the importance of moderation and plans to enhance it further. They also consider embedding invisible metadata watermarks in each image as an additional feature.

Overall, Midjourney’s office hours painted an optimistic future for the platform. The discussions show that they’re dedicated to making their product more user-friendly, dynamic, and value-driven. As the journey unfolds, watching Midjourney reach its ambitious goals will be interesting.

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JP Holecka
Simply Product

CEO, Founder of POWER SHiFTER Digital, Serial Entrepreneur, Noobie Knife Maker, & Leather Crafter with one foot in the future & the other in the analog past.