The Genius of Marking Territory: Meta’s Forethought on Patenting the News Feed in 2006!

JP Holecka
Simply Product
Published in
2 min readJul 6, 2023

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Midjourney prompt: a laughing Mark Zuckerberg holding a bird cage with a blue bird inside it — ar 16:9

If you’re tracking the fascinating collision of tech titans Twitter and Meta, the latest chatter might feel like an unexpected twist in a suspenseful plot. But hold on to your seats, because there’s a chapter in this story that began long before the so-called “Twitter Killer” made its debut.

You see, Meta had made a move that some might call a touch controversial, yet undeniably strategic way back in 2006. The tool at the heart of this story is something that has become as integral to our digital lives as the air we breathe — the news feed.

News feed, that robust artery of real-time updates, posts, shares, and interactions, is what pumps life into most of our social media engagements. And back when Facebook first introduced this feature, they weathered the storm of criticism and came out victorious. The result? Today, it’s hard to imagine scrolling without it.

But here’s where the twist comes in. Meta didn’t just innovate with the News Feed, they patented it. That’s right. The concept at the core of social networking isn’t just a brilliant innovation, it’s a fortress fortified by patent walls. Nick O’Neill of All Facebook saw this as a “huge deal,” and he hit the bull’s eye with that observation.

Consider the patent application submitted in August 2006, attributed to a league of Facebook stalwarts, including Mark Zuckerberg. In a flurry of legal jargon, it outlines a system that’s now second nature to us — a dynamic chronicle of our and our friends’ activities, peppered with relevant data nuggets.

Owning a patent isn’t just about the bragging rights of being an inventor. It’s a defensive armor, a shield to protect against lawsuits for idea copying. More than that, it’s a strategic weapon, a sword to wield against competitors. And with the news feed concept permeating nearly every online platform, Meta’s patent puts them in a powerfully disruptive position.

So, in the grand saga of Meta and Twitter, there’s more than meets the eye. Remember, this story started well before recent developments. The tides may turn, the landscape may shift, but some moves leave a lasting impact. And Meta’s 2006 patent play seems like one such masterstroke.

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JP Holecka
Simply Product

CEO, Founder of POWER SHiFTER Digital, Serial Entrepreneur, Noobie Knife Maker, & Leather Crafter with one foot in the future & the other in the analog past.