Rebuilding the Simply Wall St Portfolio

Mauro Ferrante
Simply Wall St
Published in
5 min readOct 24, 2022

[April 2023 update below]

The Portfolio was one of the first parts of Simply Wall St that was built, and over the years we have learned a lot about what works and what doesn’t, and also what you — our users — like and want in a portfolio management tool. That’s why one of our big projects at the moment is to build an entirely new portfolio feature.

An early version of the new portfolio. Several features still missing

This is a big task, so we are doing it in steps. Our goal is to make the best portfolio management tool for long term individual investors.

Where are we at?

One of the biggest frustrations with using any portfolio management tool is keeping it up to date. We know how tedious it can be to manually add every holding or transaction. To solve this, we’re building a way to allow a seamless connection to your broker, so your portfolio will be imported in a matter of minutes and automatically stay up to date, always.

To do this, we have rebuilt the portfolio from the ground up. This means starting from a blank sheet of paper, and building the best portfolio management tool out there.

It is important to us that you can rest assured that your data is completely anonymised and safe. We have built the integration as a read-only service, meaning that Simply Wall St and our integration partners are unable to make any change to your portfolio. You can learn more about Passiv and Yodlee by clicking on the links.

At this stage, the portfolio is still in Beta. Meaning it’s not available to all users, it has very basic features and a limited amount of brokers supported.

However, don’t despair! In the coming weeks we expect to integrate most of the brokers in every country, make it available to all users and add some basic analysis to start getting unique insights about your portfolio.

If you’re already able to link your portfolio, it can already help you staying up to date with your companies. For any important update, we’ll send you an email directly to your inbox so that you can stay up to date with key developments effortlessly and ignore the noise.

At the moment, the portfolio beta is currently open to US and Australian customers, with a select group of brokers including Robinhood, TD Ameritrade, Commsec, Stake, Webull and Interactive Brokers.

What to expect next?

In the upcoming future, we’re going to work towards supporting any major broker in the world. Our mission is to help every retail investor to build a successful portfolio, so no matter where you live, we’ll do our best to support your broker (not an easy task!).

At the same time, we’re going to keep improving the user experience of the portfolio itself, to make sure it’s easy to use and can help you monitor your companies better than your broker or any other product out there.

In the following weeks, our focus will be on building completely new analysis. This is going to help you stay focused and let value drive your decisions, not your emotions. We’ll help you identify risks and understand how to mitigate them, understand diversification and how to optimise returns, on top of staying on track with your objective.
If you’re a dividend investor we plan to build the tools for you to track past dividend payments and forecast future ones so that you can have greater visibility on your cashflow. If you’re a new investor, don’t worry. We’ll make sure any insights will be easily understandable.

The new portfolio (beta) is currently available to most US and Australian customers and will be rolling out to all users soon. You can check if you already have access and try it out by heading to https://simplywall.st/portfolio/new

If you’re interested in joining a research session, where you will be given the opportunity to provide feedback to the team and help us test upcoming features, head over to the form here to register your interest.

That’s it for now! Stay tuned for new updates along the way.

April 2023: an update

We are delighted to provide you with a progress update as we work towards the launch of our new portfolio management tool, expected in July/August 2023. Our team has been working tirelessly to deliver the best possible product. In recent weeks, we have conducted several user testing sessions and surveys to gather feedback and ensure that we build a portfolio that works for you.

We are thrilled to announce that we are finalising the integration of hundreds of brokers in the US, Canada, UK, India, New Zealand, South Africa, and Australia. This update includes brokers such as Fidelity, eTrade, Charles Schwab, Zerodha, Saxo Markets, CMC Market, NAB, IG, Fineco, Freetrade, and many more. After this update, we believe that every major broker in these countries will be available for linking.

Towards the end of April, we will make the new portfolio available for testing for users based in the aforementioned countries, and we will notify you via email when it is ready. Additionally, we are building a way to manually create a portfolio for users who still can’t link their broker or choose not to for any reason. We want to remind you that your data is safe, and Simply Wall St does not store your broker login credentials, nor is it possible to place orders via our platform.

While we are making great progress, we are still looking into the necessary requirements needed for regulatory compliance in other regions such as Europe, Asia, and South America. We expect to have the ability to link brokers available in most European countries in Q3/Q4 this year.

Before the official launch, we will continue building several improvements, both big and small. Some of these improvements have already been released, while others will be released in the following weeks. These improvements include the ability to change portfolio currency for foreign investments, an aggregated view of all your portfolios, an improved sidebar for monitoring, and price alerts based on your custom fair value. You will be notified when the company is approaching a good price to buy. We are also planning to give you the ability to customise the data points for your holdings table and use live prices for major markets.

A mockup of the Performance tab of the new portfolio

Additionally, we are starting to develop the new portfolio analysis, which will be at the core of the new portfolio. It will enable you to get unique and unbiased insights about your investments, learn about risks and how to mitigate them, and provide a clear idea of your past and future dividends payout. We aim to release part of the analysis before the official launch of the new portfolio.

Thank you for your continued support, and we can’t wait for you to try out the new portfolio management tool. If you’re keen to chat with us and participate in future user testing sessions about the new portfolio, please register your interest here. Alternatively, you can fill in this survey to help us understand what feature you would like to see.

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