Analytics on social media which you should start giving attention now
After creating your brand profiles on relevant social media platforms and posting attractive contents, the next step you’ve to do is observe the performance of your profile and posts.
Most of the social platforms provides different measures to find your insights, within the platform itself.
Let’s have a look at the analytics provided by each platform.
Page insights on Facebook give you a detailed view on the performance of your page and posts. Tracking these insights could help you to understand and improve your social media approach.
You can analyze your page summary for the present day, the previous day, week or month. And the summary includes the actions on your page, page views, previews, likes, reach, engagements, recommendations, videos, followers and the number of orders you’ve received.
You can also get the analytics specifically for each of your posts. From the list of your posts you can compare your posts based on the type of post, targeted audience, reach, engagement, etc.
Facebook also lets you compare the performance of your page and posts with similar pages on Facebook.
The analytics of Twitter provide you a detailed view of account performance for previous 28 days, which is updated on a daily basis.
Monthly highlights: Your top tweet, top media tweet, top follower and top mention for each month. You can see the monthly summary of your account on the right side of your screen.
Tweets: Impression, engagement, likes, retweets, link clicks, media engagements, profile clicks, etc. for each tweet, earned over the selected date range.
Audience insights: An overview of the demographics, interests, behavior, etc. of your audience and all Twitter users.
Company pages on LinkedIn provide analytics of your visitors, LinkedIn updates, and your followers over a specified time period
- Visitors: Visitor demographics for up to previous 1 year.
- Updates: Track the performance of each of your post.
- Followers: Detailed demographics about your followers.
Instagram provides analytics for business accounts and the accounts with a great number of followers.
- Activity: This section gives you the total interactions and discovery. That is the total number of taps, reach and impression your posts or profile received in last one week
- Content: Your feed posts, stories, and promotions listed based on the follows, engagements, directions, impressions, and likes you received.
- Audience: Gives you the gender and age distribution of your followers, location, average time your followers are on Instagram, and the days in which your followers are most active.
Apart from the analytics feature provided by each social platforms, there are many tools that provide social media analytics for your accounts. The tools like SinglePost app gives you a complete and detailed analytics you needed for monitoring and improving the performance of your profiles. SinglePost app is specially designed for Instagram analytics and post scheduling.
It is important to observe these numbers and act on it. Use analytics to know what’s happening with your profile on social media and take your marketing to the next level.
