How to convert your Instagram account to a business account?

Here is a step by step guide to switch your account to a business account.

Select your profile from the profile icon on the bottom right side. And click the options button on the top right side and scroll down to the account section.

Select the option ‘Switch to business profile’ and follow the Instructions by clicking on ‘Continue’.

Connect your Instagram account with the respective Facebook page.

If you don’t have a Facebook page you’ll have to create one. Business profiles in the Instagram have to be connected with their Facebook pages.

Next, set up your business profile by adding your email address, contact number, and location. Click ‘done’ to finish the process.

You can view an analytics icon on the top right side of your page using which you could get the insights of your account and posts.

Get started with the new business tools like promotions and insights about your posts and followers.

The steps to switch your Instagram account to a business profile is the same in iOS devices too.

Why should you switch to a business account?

There are several reasons for which you could switch to a business account now.

You could be found easily. Earlier, for your followers to find your business they had to visit your website link. But if yours is an Instagram business account, your followers could get your contact details easily. As they can come to you directly, users are more likely to interact and purchase from your business.

For a business account, you can view and analyze your posts performance. Before you had to pay or depend on any third party tools to track your analytics. But, Instagram has insights, an analytic tool with which you can review how your posts are working. Get a clear picture of your reach, impression, followers etc. You can get overall analytics and the analytic details for each post.

Easy Instagram Ad creation. You can promote a post just by clicking ‘promote’. choose the post you want to promote. Then choose what you what the promotion to do. You can attract the audience to your profile, website, or reach people near an address. you could also choose your audience, budget, and the number of days you want to run the promotion.