Ideal posting times- Because timing is everything

SinglePost
SinglePost Blog
Published in
2 min readMar 29, 2018

Is there something like the best time to post on social media?

Well, the answer is, yes! It’s pretty difficult to find out, but if you take the effort, it will be worth.

How do you find that perfect time?

There are a large number of articles and studies on this topic, each showing a different time and day reading which you might end up confused. This is because, the so-called best time varies based on your country, the time zone of your followers, age, interest, and a lot more other features.

To find your own individual best time you should,

Identify the target audience and their interest- Targeting everyone is like a line drawn on water. If you own a business or a brand, you must focus on a particular set of audience who would need your service or who are likely to try.

Post contents and do your experiment- Before deciding on a time, experiment with different times and days to find which one works for you. Analyze the behavior of your followers at different times each day.

Time zone of the majority of followers- Timezone is an important factor in getting more likes and reach. You should make use of insights or get the assistance of third-party sites to find the time zone of your followers.

The audience on different social media platform has different interests. So each of it has its own best time demographics. So you should not expect a single time that could work for all platforms.

But, before worrying about timing, make sure that the content you are going to post is amazing and it deserves like and comments. Because timing can do nothing if your content is unattractive.

If you don’t want to find your own best timing you could depend on the following results. Following are the times and days that your content might get more engaged. Most of the studies suggest these timing yet it may vary depending on your audience.

Instagram

Best day: Wednesday, Thursday

Best time: 2 AM, 5 PM

Facebook

Best day: Friday, Saturday

Best time: 1–3 PM

Twitter

Best day: Wednesday

Best time: 12 PM, 5 PM

LinkedIn

Best day: Wednesday

Best time: 12 PM

You can never find a time to target everyone. What you can do is, find the time in which most your targeted audiences are online and publish your content. Incorporating the ideal timing to your marketing strategy could bring you amazing results.

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