Social Media Ads- All you need to know about paid promotions
Businesses and brands are always searching for better ways of promoting themselves. What is an easy and cost-effective way?
SOCIAL MEDIA MARKETING!
It is one of the best and powerful way for businesses of all sizes to reach their audience easily without any cost. Effective marketing could help you get a remarkable success to your business. And how do we do that? By publishing interesting contents regularly on your social profiles.
But, is that enough?
Yes and no! Posting interesting contents on social media helps you in increasing your brand publicity, followers, and conversion. But not always. For smaller and newer companies and brands is difficult to reach the right audience in the crowd. You’ll have to boost your content a bit.
Social Media Ads
Social media advertising (paid promotions) helps you to promote your brand on social networking sites through paid marketing. You can get your contents in front of your followers easily.
Why are paid promotions important? Each social media platforms has billions of users. And millions of them engage with posts regularly. When it comes to marketing your product, a large and diverse audience are no good. Your content only works with the right type of audience or your effort will be wasted. So you’ll have to take your content to them and show it.
Most of the social media platforms provide you the feature to create ads for your brand or business. It is in fact their revenue model and for us the best and most effective way to reach your target audience.
Audience Targeting
Target your audience by location, gender, followers, their behavior on social media, etc. Targeting help you to focus on people who might be interested to interact or do business with you. You can also create a custom audience on each social media.
Facebook offers multiple layers of targeting. You can create your audience based on each of your specifications.
Using the information you have on your audience like demographics, interests, behaviors, you can connect with people who have similar properties. Search for lookalike audience, select your audience manually or upload your contact list to connect with them on Facebook.
Instagram helps you target the right audience by finding the people like your followers. Or you can also specify your audience based on their locations, gender, and interests. Instagrams ads are managed alike Facebook so you can create and manage your Instagram target audience with the Facebook business manager.
Twitter lets you set up your ad campaign by selecting the objectives and target audience. Objectives of Twitter ads includes building your followers, make people download your app, open and use your app, create tweet awareness, increase tweet engagements, video views, website clicks and conversions.
Twitter also lets you promote your tweet based on where you want to place it. You can promote tweets into the home timeline of your targeted audience, the profiles and tweet details pages, search results, or expand your reach on the Twitter audience platform.
You can reach the audience that matter the most for your business with LinkedIn. You can drive conversions with personalized messages, Publish your content in the location most viewed by the visitors, target your audience based on the data in the professional profile or increase awareness, drive quality leads, and build customer relationships.
With proper audience targeting, you’re reaching a quality audience in a professional context
Setting your Budget
Decide on how much money you have to spend on promotion. You can choose the duration, start and end date you want to run your ad.
You have the option to spent an overall amount or set the amount per the desired result. Choose a daily or lifetime budget, schedule it or place it right away. Daily budget is the amount spent every day during your campaign days and lifetime budget is the total amount you’re willing to spend on the campaign days.
Instagram lets you start your promotion from $1 and 1 day. You can set it according to your preferences and they will show you the estimated result.
Similar to Facebook, you can either set up a daily budget or a lifetime budget. After setting your budget you can change the amount but not the budget type.
Twitter ads is an auction based system. You can set a budget and pay for what works. The budget for Twitter ads depends on your campaign type.
There is no minimum cost in using Twitter ads. You will be charged for the actions which you are bidding for once the campaign starts.
LinkedIn ads also work through auction. You have to compete with other advertisers who are trying to reach the similar audience.
LinkedIn displays ads as often as possible on a given day until your daily budget is reached. You can start and stop your ad campaign at any time with any budget. Once your daily budget is reached, your ads will stop showing for that day.
Observe the performance
It’s OK if you didn’t get the expected result the first time. Everyone’s strategy will be different as every profile is different. Explore multiple options to finally come up with the best combination of your target audience and effective budget.
The size of your budget really doesn’t matter if you choose your content and audience wisely. The content of your post and timing also affect the boost result. Select your top performing post and promote it on the day and time your followers are more likely to view it. Observe the result to find out how your post performed within the given budget and duration. And you’ll come to know what works the best for you.
