Introducing OMF, the First Blockchain-Integrated Music Festival
Find out everything you need to know about SingularDTV’s new project with superstar DJ 3LAU, kicking off this October in San Francisco.
SingularDTV’s development of a decentralized entertainment economy has already pushed music and film forward in terms of artist tokenization and distribution. Today, we stand on the precipice of another step forward in tech integration into music. In partnership with superstar EDM DJ 3LAU and music industry powerhouse Prime Social Group, SingularDTV is proud to announce Our Music Festival.
Our Music Festival is a festival network integrated with blockchain throughout the fan experience. The inaugural Our Music Festival event will take place on October 20th at San Francisco’s Civic Center Plaza, and will feature Grammy-winning star ZEDD alongside a host of dance and hip-hop acts. This year’s festival will launch the company’s OMF Token, which will be available publicly following the event and is powered by Ethereum. Expect more info about the OMF Token to be released shortly.
Justin Blau, better known to the world as 3LAU, is a prominent fixture in the electronic dance world, with Vegas residencies and major festival sets all over the world. Of all genres, electronic music has the most symbiotic relationship with technology, one that runs back to its inception. Fittingly, Blau is also a noted blockchain enthusiast, and OMF is an endeavor close to his heart. He says that OMF is all about connecting with the fans.“The fact that fans aren’t involved at all is a problem,” Blau explained to Forbes. “If the fans felt more invested in the actual event, wouldn’t they promote it more and tell their friends?,” We’re looking to give fans an experience.”
From a blockchain perspective, it’s all about proving the many ways in which blockchan can improve the fan experience. “The blockchain space is littered with promises that lack real world application,” Blau told Billboard Magazine. “We’re throwing our first event this year to show our commitment to inciting change. While it will take time for OMF to reach its full potential, our team has studied blockchain-layered applications and legal compliance for years to facilitate realistic steps toward decentralization.”
Tech media leader Futurism sees the benefits of blockchain and the music industry, in particular when it comes to ticketing. “It’s been a long time coming; the ticket sale industry is more than ripe for an update,” stated writer Victor Tangermann in a feature on OMF. “Blockchain technology, based on the smart contract Ethereum platform, could improve the situation in a number of ways. It could make the sales of counterfeit tickets impossible by permanently tying the original ticket holder’s identity to their ticket, regardless of how many times the ticket changes hands.”
In addition to the acquisition of film projects produced and helmed by the likes of Steven Soderbergh (Traffic, Ocean’s Eleven) and David Lynch (Twin Peaks, Mulholland Drive), Our Music Festival represents a major step into the music industry. With development on the eV distribution platform well underway, the pieces are moving into place for a major push into establishing the foundations of the decentralized entertainment industry.
“It takes vision and grit to bring something as special as OMF to fruition,” SingularDTV CEO Zach LeBeau told Billboard. “With so many projects focused solely on their ICOs, being able to have a music festival this year itself is a huge step for all of us. OMF is here and now ― it will only get better in the future with increased features and functionality.”
And SingularDTV and 3LAU are in good company. Digital marketing firm CrowdWaves, as well as AM Only founder and Paradigm partner Paul Morris, Paradigm agents Lee Anderson and Sam Hunt, and CAA agents Hunter Williams, Zach Iser and Phil Quist, who will be joining as strategic advisors, are all poised for OMF to take a major step into the festival market, and for SingularDTV to provide the blockchain backbone that makes the whole operation tick.
Prime Social Group’s co-CEO and founder Adam Lynn explained to Billboard: “With over 900 concerts and 50+ festivals produced in our career at PSG we’ve learned all the positives of this amazing industry. OMF will revolutionize the live events business in a major way and I am ecstatic to be part of the team leading the charge.”
Head to OMF.io to learn more about Our Music Festival, and sign up for the SingularDTV Newsletter below to get all the updates about OMF blockchain integration and the decentralized entertainment ecosystem.
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