App Analytics in Depth: How Data Matching Creates Unprecedented Value for Marketers

By Christen Luciano, Senior Product Marketing Manager

Data combining is an element of mobile analytics that gets very little attention in the industry, but is one that is vital for marketers if they want to get insight out of their myriad data. When you’re working with a variety of partners and platforms for apps on both Android and iOS, you end up with data feeds from a bunch of sources and a mess of a problem to extract insight out of it all. It can be overwhelming for marketers, but that’s where we come in.

At Singular, we’ve been combining mobile app analytics data, ensuring the collection is complete and consistent, and organizing it in accessible ways for our customers for years. We work with over 1,000 partners to understand the way they sort and deliver data to our platform and have built a robust infrastructure to efficiently codify it all. Learn more about how we do it and why some of the world’s biggest marketers like Lyft, Postmates, and Zynga trust Singular.

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