Introducing The Singular ROI Index, the World’s First Ranking of Mobile Ad Networks By Return on Investment

With thousands of ad networks to choose from, it can be difficult for mobile marketers to hone in on the best ones for their business. There’s a lot of trial and error involved, and we recognize that can be a daunting task. So here at Singular, we analyzed over three billion in ad spend across more than a thousand different ad networks to find where the top performers really were, and we’re excited to share some of our key findings with you:

  • In the second half of 2016, Facebook revved up to out-perform AdWords on Android devices, closing out the year as the #1 ranking.
  • As we’ve taken note of before, Apple Search Ads launched late in 2016 to a surprisingly successful rank of #10 for highest ROI on iOS devices.
  • Overall ROI for iOS Ads was 1.3x higher than that on Android Ads, showing an interesting trend based on operating systems.

This and much more, including a definitive ranking of the top 20 ad networks on iOS and Android, is available in our ROI Index!

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