Mobile Ad Fraud By The Numbers
We all know that mobile ad fraud is a problem, but the extent of it has been difficult to understand. But according to a recent findings by Adloox, ad fraud will cost marketers nearly $16.4 billion globally this year alone, affecting gaming apps more harshly than any other vertical. As many marketers have experienced, the difficulty in tackling fraud is that it is a constantly moving and evolving target. Fortunately, there are some key steps that organizations can take to protect themselves. Read on to learn more!